Marketing Communications Writing Samples
Carter & Burgess is a leading national engineering consulting
firm based in Fort Worth, TX. I have written numerous articles for their
marketing publications including Quarterly, a full-color magazine
and Technically Speaking, a brochure series.
Issue One 2007 - Ghost wrote "A Delicate Balance," page 18.
Issue Three 2007 - Ghost wrote "An Attractive Alternative," page 12.
SullivanKreiss, a recruiting firm based in Northborough, MA, specializes in the architecture, engineering, environmental consulting, and construction industries. I write a monthly e-newsletter for this firm on recruiting and human resources topics, and it has been a resounding success.
"We typically get 200-300 unsolicited subscribers each month," says John Kreiss, the firm's president. "The publication started in January 2004, and unsolicited sign-ups have more than tripled our original readership. As a result of newsletter articles, we've been either quoted or interviewed in more than a dozen publications. The newsletter has more than tripled the average volume of visitors to our web site and is directly responsible for a number of client requests for proposals."
BDMP is a regional CPA and management consulting firm based in Portland, ME. I have ghost-written several articles for the firm's quarterly newsletter on regulatory and technology topics. This sample is from BDMP's fourth quarter 2004 issue.
ZweigWhite is a managment consulting firm for the architecture, engineering, construction, and environmental consulting industries. I was a managing editor for the firm's newsletters. Here are a few samples of my work for ZweigWhite:
Forecast 2003. Regional Outlook: What contractors say
Small Firm Focus: Coming to grips with the specialist vs. generalist debate
Yet2.com is a dotcom survivor that facilitates the licensing of patented technology, manufacturing processes, consumer products, and other inventions. I freelanced for a marcomm company that provides Yet2.com with "Tech of the Week" advertorials that tout patents for its clients. These clients include major international corporations including Procter & Gamble and Kao Corp.
Kao's New Process Creates Fresh Tasting, Frozen Microwaveable Bread
Procter & Gamble Offers Product for Making Skin Look Younger
Cahners In-Stat Group, now called In-Stat, offers market research in many high tech industries. In my two plus years working full time for In-Stat, I wrote and edited several types of marcomm documents for print and online media as well as edited some of the company's market research reports.
Compelling content drives traffic to In-Stat's site and helps generate online report sales. In-Stat realized early that quality in-house-generated content placed on the sites of strategic partners boosts a company's visibility and can impact the bottom line. This strategy can work for many firms. Strategic alliances are an important tool in marketing over the Web and I can help your firm achieve its online marketing goals using this technique.
Press Releases:
IP PBXs Are Eclipsing Traditional PBXs
Telco TV Poised For Robust Growth In Next Few Years
Home Networking Revenue Will Top $20 Billion In 2009
Ghost-Written Columns:
Despite Growing Pains, Wireless Internet Will be a Winner
Intel Moves to Push Pentium 4 Into the Mainstream
Market Research Articles:
Will Your Kids Soon Go Wireless?
Despite Standards Muddle, WLAN Chipsets Take Off
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