Marketing Communications Writing Samples

Editme
I've written case studies for this service that helps clients build their own wiki-based collaboration web sites. These marketing pieces describe the benefits that customers in different industries have realized using Editme:

Helium - A company using the web to develop a new publishing model.
Risk Metrics - A financial services firm that uses a wiki for a help desk portal.

AEBL - The Association of A/E Business Leaders
I conduct and write Q/A articles for this association to help promote their events.

Christopher Parsons on the importance of Knowledge Management in the A/E industry.

Jacobs Engineering
Jacobs Engineering is a leading engineering consulting firm doing business worldwide. I have written numerous articles since 2004 for their marketing publications including Quarterly, a full-color magazine, and Technically Speaking, a brochure series. These publications establish the firm as a thought leader in the field. They are effective marketing tools by providing useful information with little chest beating about the firm.

Issue Four 2007 - Ghost wrote "Liquid Gold," page 4.

Issue One 2008 - Ghost wrote "Avoiding Gridlock," page 4.

Rhode Island-based Resource Controls is a regional environmental and civil engineering firm. I've written several newsletter articles and press releases for this company.

Newsletter article on historic bridge reconstruction.

SullivanKreiss, a recruiting firm based in Northborough, MA, specialized in the architecture, engineering, environmental consulting, and construction industries. I wrote a monthly e-newsletter for this firm on recruiting and human resources topics, and it was a resounding success.

"We typically get 200-300 unsolicited subscribers each month," said John Kreiss, the firm's president. "The publication started in January 2004, and unsolicited sign-ups more than tripled our original readership. As a result of newsletter articles, we've been either quoted or interviewed in more than a dozen publications. The newsletter has more than tripled the average volume of visitors to our web site and is directly responsible for a number of client requests for proposals."

September 2004 edition

March 2005 edition

May 2005 edition

BDMP is a regional CPA and management consulting firm based in Portland, ME. I have ghost-written several articles for the firm's quarterly newsletter on regulatory and technology topics. This sample is from BDMP's fourth quarter 2004 issue.

BDMP Q4 2004

ZweigWhite is a managment consulting firm for the architecture, engineering, construction, and environmental consulting industries. I was a managing editor for the firm's newsletters. Here are a few samples of my work for ZweigWhite:

Avoiding CRM pitfalls

Forecast 2003. Regional Outlook: What contractors say

Small Firm Focus: Coming to grips with the specialist vs. generalist debate

Yet2.com facilitates the licensing of patented technology, manufacturing processes, consumer products, and other inventions. I freelanced for a marcomm company that provides Yet2.com with "Tech of the Week" advertorials that tout patents for its clients. These clients include major international corporations including Procter & Gamble and Kao Corp.

Kao's New Process Creates Fresh Tasting, Frozen Microwaveable Bread

Procter & Gamble Offers Product for Making Skin Look Younger

In-Stat offers market research in many high tech industries. In my two plus years working full time for In-Stat, I wrote and edited several types of marcomm documents for print and online media as well as edited some of the company's market research reports. I continue to write press releases for the firm.

Compelling content drives traffic to In-Stat's site and helps generate online report sales. In-Stat realized early that quality in-house-generated content placed on the sites of strategic partners boosts a company's visibility and can impact the bottom line. This strategy can work for many firms. Strategic alliances are an important tool in marketing over the Web and I can help your firm achieve its online marketing goals using this technique.

Press Releases:

IP PBXs Are Eclipsing Traditional PBXs

Telco TV Poised For Robust Growth In Next Few Years

Home Networking Revenue Will Top $20 Billion In 2009

Ghost-Written Columns:

Despite Growing Pains, Wireless Internet Will be a Winner

Intel Moves to Push Pentium 4 Into the Mainstream

Market Research Articles:

Will Your Kids Soon Go Wireless?

Despite Standards Muddle, WLAN Chipsets Take Off

 

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