Marketing Communications Writing Samples
Editme
I've written case studies for this service that helps clients build
their own wiki-based collaboration web sites. These marketing pieces describe
the benefits that customers in different industries have realized using
Editme:
Helium - A company
using the web to develop a new publishing model.
Risk Metrics
- A financial services firm that uses a wiki for a help desk portal.
AEBL - The Association of
A/E Business Leaders
I conduct and write Q/A articles for this association to help promote
their events.
Christopher Parsons on the importance of Knowledge Management in the A/E industry.
Jacobs Engineering
Jacobs Engineering is a leading engineering consulting firm doing
business worldwide. I have written numerous articles since 2004 for their
marketing publications including Quarterly, a full-color magazine,
and Technically Speaking, a brochure series. These publications
establish the firm as a thought leader in the field. They are effective
marketing tools by providing useful information with little chest beating
about the firm.
Issue Four 2007 - Ghost wrote "Liquid Gold," page 4.
Issue One 2008 - Ghost wrote "Avoiding Gridlock," page 4.
Rhode Island-based Resource Controls is a regional environmental and civil engineering firm. I've written several newsletter articles and press releases for this company.
Newsletter article on historic bridge reconstruction.
SullivanKreiss, a recruiting firm based in Northborough, MA, specialized in the architecture, engineering, environmental consulting, and construction industries. I wrote a monthly e-newsletter for this firm on recruiting and human resources topics, and it was a resounding success.
"We typically get 200-300 unsolicited subscribers each month," said John Kreiss, the firm's president. "The publication started in January 2004, and unsolicited sign-ups more than tripled our original readership. As a result of newsletter articles, we've been either quoted or interviewed in more than a dozen publications. The newsletter has more than tripled the average volume of visitors to our web site and is directly responsible for a number of client requests for proposals."
BDMP is a regional CPA and management consulting firm based in Portland, ME. I have ghost-written several articles for the firm's quarterly newsletter on regulatory and technology topics. This sample is from BDMP's fourth quarter 2004 issue.
ZweigWhite is a managment consulting firm for the architecture, engineering, construction, and environmental consulting industries. I was a managing editor for the firm's newsletters. Here are a few samples of my work for ZweigWhite:
Forecast 2003. Regional Outlook: What contractors say
Small Firm Focus: Coming to grips with the specialist vs. generalist debate
Yet2.com facilitates the licensing of patented technology, manufacturing processes, consumer products, and other inventions. I freelanced for a marcomm company that provides Yet2.com with "Tech of the Week" advertorials that tout patents for its clients. These clients include major international corporations including Procter & Gamble and Kao Corp.
Kao's New Process Creates Fresh Tasting, Frozen Microwaveable Bread
Procter & Gamble Offers Product for Making Skin Look Younger
In-Stat offers market research in many high tech industries. In my two plus years working full time for In-Stat, I wrote and edited several types of marcomm documents for print and online media as well as edited some of the company's market research reports. I continue to write press releases for the firm.
Compelling content drives traffic to In-Stat's site and helps generate online report sales. In-Stat realized early that quality in-house-generated content placed on the sites of strategic partners boosts a company's visibility and can impact the bottom line. This strategy can work for many firms. Strategic alliances are an important tool in marketing over the Web and I can help your firm achieve its online marketing goals using this technique.
Press Releases:
IP PBXs Are Eclipsing Traditional PBXs
Telco TV Poised For Robust Growth In Next Few Years
Home Networking Revenue Will Top $20 Billion In 2009
Ghost-Written Columns:
Despite Growing Pains, Wireless Internet Will be a Winner
Intel Moves to Push Pentium 4 Into the Mainstream
Market Research Articles:
Will Your Kids Soon Go Wireless?
Despite Standards Muddle, WLAN Chipsets Take Off
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